TAMAN TUN DR ISMAIL, KUALA LUMPUR, 22 FEBRUARY 2012: SMS BikePlus Sdn Bhd, the sole distributor of Avanti’s products in Malaysia, Brunei and Indonesia today officially opened its first Avanti Lifestyle Conceptual Store brand as BIKEPLUS in Taman Tun Dr Ismail Malaysia. It is also the first bumiputera company who holds the rights of renowned bicycle brand in Malaysia.
With an investment of almost RM700,000.00, SMS BikePlus is confident that its TTDI showroom has the ability to reel in customers not only from the area but also from other surrounding neighbourhoods. The company will further invest an additional RM2 million to open 3 more showrooms nationwide (Penang, Terengganu, Malacca) this year and to support its growing numbers of dealers. By early quarter of next year, SMS BikePlus is targeting to create a network of 14 dealers nationwide.
A great selection of Avanti products will be offered at the showroom including Avanti’s most popular model – the Avanti Chrono EVO II Di2;- currently the fastest UCI legal bike ever tested in the wind tunnel. In addition, the Avanti Quantum Silver, weighing just 5.6kg as, one of the lightest road bicycles existing and the Mountain Terrain Bicycle (MTB), as well as the Avanti Competitor Team models will also be available. The showroom will also showcase a wide range of bicycles [(Race performance, race endurance, road endurance, mountain terrain bikes (MTB Hardtail, Full Suspension)] and other Avanti, Zero and Volta accessories and lifestyle items, such as bike fitting equipment so customers are able to fit their bike to their own requirements, according to their height and position.
SMS BikePlus, a member of the SMS Group of Companies, was awarded the distributorship for Avanti products in Malaysia, Brunei and Indonesia and is in the midst of planning expansion of their business by the year end. SMS BikePlus targets to sell approximately 100 bicycles per month with a full range of accessories to support the lifestyle (clothing, nutritional aids , bicycle accessories) with a target monthly revenue of RM 500,000 initially which will then reach RM1,500,000 by the end of the year (with the opening of 3 more showrooms).
“In recent years, there’s been a growing interest in leading a healthier lifestyle and cycling is the ultimate activity for rejuvenating one’s self. It is a great pleasure for us to introduce an Avanti brand focused store in Malaysia. This store shall be the first of many and we look forward to a long and successful partnership with Avanti,” stated SM Zulfaris SM Zulkifli, Director of SMS BikePlus Sdn Bhd.
Customers of all ages will enjoy the Avanti range of products. With growing concerns about the environment and many realising the need for regular activity for health reasons, there is an increasing pattern of people choosing to spend more on cycling as a sport and as a lifestyle.
In conjunction with the opening of the showroom, SMS BikePlus is collaborating with the Pure Black Racing (PBR) Team from New Zealand who shall act as their ambassador to promote Avanti Products in Malaysia. The PBR team will participate in the LTDL (Le Tour de Langkawi) from 24 February to 4th March 2012, following which they shall stay here in Malaysia for 1 month until early April in preparation for the Asia Tour 2012. In light of this, SMS BikePlus will be arranging bike rides and training camps exclusively for BikePlus customers, enabling them to cycle with the PBR team.
Should you have any inquiries, please feel free to drop by the BikePlus showroom or contact SM Zulfaris SM Zulkifli, Director of SMS BikePlus Sdn Bhd via email at